Urban Ponics is a Dutch company that promotes the production of nutritious food. We do not agree with the bio industry that only is focused on the production of many kilos instead of the art of growing food with high nutritious value and delicious taste. Urban Ponics has developed a commercial way of vertical farming on small scale, applicable in urban areas and big cities. We provide our associated farmers a special nutrient mix that contains 90+ minerals and trace elements instead of the existing standard chemical ones that used in modern horticulture (maximum 6 macro and 6 micro nutrients in solution with EDTA). In the Netherlands, a team of growers, biologists, architects and scientists is working on the implementation of different vertical farming concepts and a line of supplements for Urban Farming purposes.