CheQQme is an action-based (call-to-action) mobile marketing platform for merchants to have more interesting campaigns for their customers and fans which can meet their favourite lifestyle needs geographically; navigate on smart phones with greater visibility; promotions; entertained and engaged with “fun sales” that they will never get enough with. CheQQme is designed to incorporate fun elements into merchant’s loyalty programs and marketing campaigns, where users will be able to enjoy fun and unique campaigns with their favourite brands. With the presence of CheQQme, it intends to bridge gap by directing online traffic to merchant’s physical store.