Within the costumer flow UR enters the stage of opens, which would be attraction, does it in the following way: providing spaces for Aiesec to sell, placing promotional material inside murals of the universities, giving presentations so that more people know AIESEC . Ur works in synergy with OGV, since being university relations is in charge of the university and NGO relationship so that an effective communication is achieved and the desired purpose of the committee can be achieved. Apart from that UR, it is not on top of the Ep', since that is the job of the manager, however UR, is a link so that the experience shows to the universities everything that is done in the organization. In attraction as a strategy you could consider the part of the service, if you involve people who are interested in taking an exchange through an EP-buddy program, example: I host you, I am your ep-buddy and I teach you to ride a bus , the nearby places and here I am giving part of the service, UR could show these programs to external people that are a global family and thus get involved with the volunteering that the person is doing. UR is present in Brand advocacy, the universities help us to share the experiences that their own students had, through informative sessions not by someone from AIESEC, but by someone who took a volunteer.