The bgood GmbH develops digital experiences that incentives users through real-time feedback and rewards to protect the environment. Our flagship product, goodbag (www.goodbag.io) is a smart reusable shopping bag that connects through NFC with the phone of the users and enables them to support sustainable projects (planting trees, collecting plastic waste out of the ocean) or receive exclusive discounts every time they bring their own bag with them when they shop. The company was founded in 2016 and is based in Vienna, Austria with offices in Lisbon and London.