Founded in 2013, Grability is a B2B mobile retail technology company that isn’t just an IT provider, but a valuable partner for clients, helping them reach more consumers on their mobile devices and desktops. Grability has built the most advanced mobile commerce solution for Fast-Moving Consumer Goods (FMCG) retailers and was even selected by Intel as one of the 25 most innovative young companies. E-commerce in the FMCG sector is stagnant: Around 2% percent of sales occur online. Many retailers have delivery or click & collect capabilities in place. However, consumers are frustrated with the terrible shopping experience, as many websites and mobile apps are not as efficient and effective as they should be.