The company gathers extensive data on user behavior and sales revenue to optimize the algorithms. Different channels are processed with different advertising models like CPM, CPC and CPA to find the high-performing combinations. DISPLAY.direct also maximizes conversion goals by serving each site visitor with the right content at the right time. That's how they increase the bottom line ROI. By data mining content sites and indexing over fifty factors in the product-matching algorithm, DISPLAY.direct determines compatible matches to increase revenue and user experience. The landing page index of advertiser partners is meticulously analyzed and referenced for product suitability.