The company was founded in 2013 by Mahmood Kira, who is one of the board members. Since its establishment it has been the marketing arm of Kira Companies in Cairo, Dubai and Iraq, as it has seen rapid growth and expansion as a result of the unique services it offers. Mr. Kira has carefully picked the creative minds working in the company, and ensured a light and friendly atmosphere that encourages brainstorming, imagination and innovation translated in enticing and impactful campaigns.