They mentor the rural enterprise​s, start ups & Micro, small, medium enterprises in India & across 20 countries. The rural enterprise, start ups & Micro Small and Medium enterprises face a lot of challenges on a day to day basis in various functional areas of business such as Marketing, Finance, Production, IPR, innovation, R&D and HR. Through Mentor-On-Road we provide complimentary advisory to the SME's, rural enterprises & start ups on these functional areas to resolve their pain points, like a doctor in a clinic.