Every business is different right from the space it operates in, the market size & potential, and of course the target customers & their mindsets. We have understood from our past experience of growing companies that a holistic approach is necessary to grow a business, no matter which platform we are implementing our strategies on. While our expertise is on the digital platform, our approach as seen above will be to firstly understand the consumer’s psychology post which we do a market research including competitor’s analysis, then build a strategy and only after that would we move onto implementation on the online platform.