Moovly is a cloud based digital media and content creation platform. The company was founded in 2013 but the idea to democratize animated videos originated earlier within Instruxion, a company specialized in custom high-impact digital content. The Moovly founders realized that more and more people wanted to be able to create animated videos themselves or adapt existing animations to their current needs. That's why they set out to create a platform that allows everyone to create animated videos in just a few clicks. Using Moovly users can create video presentations, interactive infographics, company and product promotion videos and other similar multimedia content. Using a combination of uploaded images, videos and sounds, as well as a pre-defined library of objects, users are able to assemble new content modules and publish them on a variety of internal or external platforms as well as download their content for other uses.