TECHNOLOGY: Mofibo offers a subscription based book service, making thousands of book titles available for consumers, for a low monthly fee. The Mofibo platform allows book lovers to access novels, fiction, children’s books and many more from their tablet, computer and smartphone. VALUE PROPOSITION: Today, being a book reader has many drawbacks. It is expensive and the discovery process in bookstores leaves much to be desired. With Mofibo there is no more waiting lists and unavailable books at the library. Subscribers will have unlimited access to thousands of interesting books and can now read on the way to work, on the beach and in their favorite chair in the living room. Mofibo also features a social element allowing people to share reading lists and discover what other people are reading and recommending.