Organization Earth is a Greek not-for-profit NGO set up to provide answers to modern social concerns about society and the environment.In trying to implement the organization’s vision, one immediate strategic aim was to develop new environmental infrastructure in Attica, which has been in use since the Autumn of 2011. The aim is to disseminate Environmental Social Intelligence (ESI), in other words to inform, educate and raise awareness in society about modern problems facing the environment and the ways that people can contribute to safeguarding the environment through their day-to-day activities and practices, and thereby ensure better living standards and social development. The infrastructure required for this goes by the name of the Earth Center, and it is the starting point for all Organization Earth’s activities.Organization Earth differs from other organizations in that a fundamental principle is that environmental initiatives and actions do not start from the environment but end up there. Organization Earth believes that it has primarily been social factors that have led us to environmental degradation and that we ought to intervene in those matters. It is our view that ecosystems cannot reduce or neutralize the stress being imposed by the modern, diverse range of pressures human culture and society are exerting on nature. In the past nature could reproduce satisfactorily, balancing out the pressures exerted on it by human activity. However, modern culture and society is so intense that many scientists now argue that if we continue to utilize the environment’s natural resources to the same degree and extent as now, then we will unavoidably contribute to a serious threat of destruction for society as we know it.