All activities of the Social Cooperative "ACTION" aimed at implementing new ways of combating discrimination and inequality through employment and the replacement of traditional "charity" with creative and effective supply of jobs to vulnerable social groups. By creating a new approach to the economy, Morale «Business» in the field of social enterprises, such as "Social Moral Grocery" and the program Homecare - Care 'ECO-Iasis ", the" ACTION "adopts collective allocation criteria benefit, develop a special relationship of solidarity and promote social cohesion, the main objective which profits redistributed to needy and socially vulnerable groups with criteria set by the social services of the partner municipalities. At the same time, the "ACTION" creates jobs in accordance with the principles of social solidarity (work integration of social groups that are excluded from the labor market) providing charitable services and products to citizens and consumers.