UM Zero Waste Campaign (ZWC) was initiated in 2010. The main objectives of this project are: To develop policy and innovation system to divert solid waste from disposal in landfill for resource and energy recovery To streamline recycling activities and strategie efforts to increase recycling rate To create awareness and include best practice of waste separation at source among the campus activities To form strategic partnership with various stakeholders to develop integrated waste management system. To reduce the environmental burden from waste management activities in campus.