In Loco Media appeared in 2011 by means of a project created by Centre of Informatics (CIn) students at Pernambuco Federal University – UFPE, for the academic subject “Development Project”. Leaded by developers Denyson Messias, André Ferraz, Alan Gomes, Lucas Queiroz, Airton Sampaio, Gabriel Falcone, and by designers Eduardo Martins and Julio Rangel, the creation became a startup and, during the consolidation period, used to be part of Porto Digital incubator and Mangez.al group.