Prototyze is an incubator, currently working on building mobile technology centered businesses in multiple sectors such as Financial Services, Transportation & Logistics, Fitness and Training & Learning. Three ventures catalyzed by it (Mobiefit , HandyTrain and Carryage) have already been incorporated as independent companies with independent teams, investment and trajectory. Prototyze is the product-centered, digital economy evolution of an entrepreneurial ecosystem established across years. It’s a significant initiative of an organization whose companies include ScreenRoot which focusses on human: screen interaction design (mobile apps, web applications, intranets…), Synapse which specializes in business communication, Visual JuJu that’s centered on multimedia, Starving Artist Films which makes films designed for online media. A non-product centric company is Junoon Ventures with brands such as Zaki, which focuses on custom art for individuals, corporate and architects, Gulnar Soaps, that formulates and markets natural hand-made soaps, and Shirkshop that focuses on open source furniture design. Each of these is profitable and are led by home-grown entrepreneurial leadership. They have for over a decade worked on projects with global clients such as Microsoft, Sun Pharma, Pizza Hut, Hyatt Hotels, McKinsey, IBM, Airtel, Hewlett Packard, KFC, Kotak, Goldman Sachs and many others.