It isn’t unusual for NGOs and non-for-profit organizations to have some kind of expertise in management and marketing. Many times all they have is good will, desire for change, and actually be doing something. But their work and impact radius could be so much more effective and sustainable if only they had the manpower and expertise to do so. Smarketing project was developed to fill this gap. Talented university students, with background in marketing, communications or management will have the opportunity to help NGOs from within. EPs will do a diagnosis of the organization, identify their main needs, develop and implement strategies to help them communicate more effectively with their target audience, volunteers and sponsors, in order to strengthen their brand and increase their sustainability. The Smarketing, designed to restore and assist with consulting and promotes an international environment for NGOs, expanding concepts and establishing an operational planning six weeks can make for GAPs improvements and expand social promotion. You will be responsible for breaking paradigms and run macros in 3 dimensions, the path to the intended goals with the organization. We believe this is the opportunity to politically support all NGO partners to evolve and impact more and more with their projects. Aiming to work the priority needs of NGOs, the project gives three steps to achieve the goals with management and marketing site: Step 1 - Analysis: Understand the situation of NGOs. Evaluate all the critical points of NGOs through tools and techniques that help to unravel which the roots and possible local solutions, as well as evaluating the communication plan for external checking the regional situation and closing the week with the next steps for implementation; Step 2: Implementation Arrange the operational plan that will be inserted over the weeks and invest in each goal with commitment and always thinking about your role as a change agent that location. The weeks of implementation should have clear measurable for each challenge is implemented safely. Develop short to long term activities for the following points: - Human Resources - Financial - Communicative Step 3: Consolidation: To ensure the long-term effectiveness: Making the tools and general techniques inserted throughout the project are easily accessible and passed on to the head of the NGO, enabling them to use.