Origin of EDAYA of director Ayaka Yamashita (profile here) is, in the northern Luzon mountainous area that went at the time of the graduate student, is fascinated by the rich tone, such as the heart of their bamboo instruments are washed, on the one hand a bamboo musical instrument bearer of beginning to traditional culture is, is located in that encounter in the field to work as miners from the hardships of life, I was shocked. As a result, First of all, the research theme of the labor environment study of the mine workers in the land, and spent it in two years to understand the way of life of the people as a professional in developing countries development. Then, at the time, miners also went though was Kalinga group of bamboo artists, in the form of empathy to passion for the Development of the Next Generation of Mr. Edgar Banasan, to determine the start-up of EDAYA. And the cornerstone, Mr. and advanced bamboo craft technology, creators of bamboo musical instruments and is taking advantage of the unique background that is also a musician, and decided to put the brand of bamboo products, leading to now. Strong, to women and escort to live in style, colorful and unique and luxury jewelry. Focus on "culture surrounding bamboo" as the pride of the "Northern Luzon mountain indigenous people", and at the same time to contribute to their empowerment, and jewelry brands such as a common language inspire minority in every sense of the world It aims to become. And in the first, and we aim to be a brand-building role model that takes advantage of Asia of local resources in rural areas on the theme of "minority of empowerment" is EDAYA.