Advice Wallet is a mobile loyalty program to attract, keep and understand customers. It empowers any local business to create a customized acquisition and loyalty program online in minutes. The value of the service to businesses extends far beyond simple driving sales; it offers tools to build a lifetime relationship with customers and reach their social connections. Advice Wallet provides analytics for businesses to keep track of their campaigns. Customers are engaged with their friends in a game of earning points and exchanging them for valuable rewards wherever they go.