Since the inception, the group has been aware of its role beyond the duties towards its stakeholders. Its meteoric rise in the corporate firmament has not constrained its view of the ground realities in India. It is a conscientious corporate citizen providing generous support to social causes. As a part of its CSR initiative, the Group engages in various social projects aimed at improving the overall quality of life of the underprivileged. The Group runs an N.G.O called Samvedana under the leadership of Janki H Vasant that uplifts underprivileged children and children with special needs and facilitates a better future for them.