Welcome to the Product Development and Management Association web site! Our community of innovators creates the wellspring for new knowledge for how to create new marketplace value. We live in more than 50 countries and work in enterprises ranging from global corporations to new Web 2.0 "start-ups" spanning across more than 17 industries. The PDMA community is woven from a fabric of practicing professionals, academic researchers, professors and students and those service providers that support corporations with their innovation and product development expertise. We are passionate about extending the reach and impact of our leading-edge research and best practices by engaging you— and we do this through: Our organizational structures: Chapters, Affiliates and Special Interest Groups (SIG's) Professional development and networking opportunities within local events as well as our larger conferences and Corporate Learning Groups, and Other opportunities for you to learn individually via our Publications, and New Product Development Professional Certification.