GebRaa is a social enterprise locates in Cairo. It was founded in 2008 and started operations in 2012 to help revive Egyptian traditional crafts at risk through product innovation in function, design and material, so artisans would feel economically and socially empowered & appreciated. GebRaa works to promote succession in disappearing crafts by offering trainings to artisans, aiming to inspire pride in their cultural heritage, and supporting product development to match the needs of socially conscious local and international customers striving for unique production. 60% of profits generated by GebRaa would go to fund activities for Karama NGO for community development and heritage preservation. Gebraa is a 2011 winner of SEED initiative (UNDP, UNEP, IUCN) and 2013 winner of development marketplace Egypt (WB and ILO).