When he launched the first-ever branch of KiK in Düsseldorf, Germany in 1994, Stefan Heinig paved the way for one of Germany’s greatest retailer success stories. The success of KiK Textilien und Non-Food GmbH is based on the development of a new business model: discount clothing. Our range of high-quality, attractively-priced clothing is our core business, making up around 70 per cent of the overall range. This is complemented by other non-food articles such as gifts, household textiles, accessories, toys and stationery. We consider ourselves to be a provider of clothing essentials: our range consists chiefly of basic articles, which are available all year round and make up the must-have items in any wardrobe. Our branches are in close proximity to our customers, and are therefore quick and easy to reach: at present, KiK ranks among the top ten largest suppliers in the German retail sector, with around 3,200 branches in Europe. It has over 20,000 employees, all contributing to the company’s success and helping it add a further 200 branches annually. The low prices at KiK are geared primarily towards families with children, young mothers, keen savers and smart shoppers.