The International Taste & Quality Institute - iTQi - based in Brussels, is the world leading organization dedicated to testing and promoting superior food and drink.The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. It offers powerful marketing tools to differentiate food products and beverages: Detailed results of the tastings with comments and suggestions made by the judges A convincing and independent argument for business negotiations (B2B) A clearly differentiating message against competition (B2C) International media coverage of the Awards