Let’s Do It! World is a civic led mass movement which began in Estonia during 2008 when 50,000 people gathered to clean up the entire country in just five hours. We are now an international movement with 112 countries working together, engaging over 11 million participants. Our aim is to clean up the whole World from illegally dumped solid waste and to then keep our planet clean! We work with passion and perseverance to support the most intelligent and sustainable waste management principles in order to ensure a future clean World.To reach the essential transformation in our global society, we have set the ambitious goal to involve 350 million people by 2018. This is around 5% of the World’s population and is the estimated amount to create a lasting change.