Image: Scale Up! [4 weeks]

Scale Up! [4 weeks]

CT Group of Instituions·Jalandhar, Punjab, India

Global Volunteer

Volunteer in NGOs, Schools, or Foundations in various Countries/Territories.

English

These are the locally spoken languages that you’ll have to know.
Project
The project aims to contribute to SDG #17 by building up the capacity of local NGO, non-profit organizations and/or foundations to contribute to social impact in their communities by collaborating with local social projects and engaging with grass-groot initiatives.
This project contributes to,
Image: Partnerships For The Goals - Target 17.17

Partnerships For The Goals - Target 17.17

Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

Role

Project Activities

Week 1
Create a digital marketing implementation plan including content pillars, posting schedules, and campaign strategies.
Identify key areas for improvement in branding, outreach, content strategy, and online engagement
Run an initial assessment of the organization’s social media platforms, website performance, branding, and audience engagement
Introduce volunteers and explain the objectives of the digital marketing project
Conduct onboarding sessions with partner representatives to understand the organization, target audience, current digital presence, and campaign goals.
Workshop: Introduction to Digital Marketing & Brand Positioning.
Week 2
Analyse competitors and identify good digital marketing practices relevant to the organization
Create or improve branding guidelines for social media and online campaigns.
Design content calendars for platforms such as Instagram, Facebook, LinkedIn, or websites.
Create engaging digital content including posts, reels, stories, posters, and captions
Conduct workshops on content creation, audience targeting, and social media engagement.
Develop strategies to increase followers, reach, and engagement.
Hold weekly review meetings to analyse performance and engagement metrics.
Week 3
Organize online engagement activities such as interactive campaigns, awareness drives, or live sessions.
Launch online campaigns to increase visibility and audience interaction.
Improve the organization’s social media presence through consistent posting and branding.
Create promotional materials for events, campaigns, or fundraising activities.
Conduct networking and outreach activities to connect with potential partners, sponsors, and collaborators.
Monitor campaign performance using analytics and engagement data.
Conduct personalized coaching sessions with the organization regarding marketing strategies and improvements
Week 4
Collect and analyse campaign data including reach, impressions, engagement, and audience growth.
Conduct feedback sessions with partners regarding the effectiveness of the campaigns and strategies implemented.
Prepare a final digital marketing report with analytics, achievements, and recommendations for future growth.
Present campaign outcomes and digital improvements to AIESEC and organization representatives.
Debrief project impact, discuss strengths, areas of improvement, and sustainability plans for future campaigns
Conduct a closing session with stakeholders and partners.

Working hours

Monday to Friday

9:00 am - 5:00 pm

Process

The steps involved in being selected for this opportunity.
Canada
Estimated process time is not yet available.

Logistics

What you’ll be provided with during your stay

Benefits of becoming a Global Volunteer

Learn about the Sustainable Development Goals and participate in a social project designed for impact.
International Exposure - Experience new cultures and industries.
Develop your Leadership (our programs can help you develop the following leadership values: striving for excellence, demonstrating integrity, activating leadership, acting sustainably, enjoying participation and living diversity).
Receive AIESEC Support for Selection (assistance with your application to opportunities and decision making process).
Receive AIESEC Support after Selection (Visa support, help in finding and providing accommodation, assisting during first day of work).

FAQs