Onboarding Onboarding space with NGO and/or community representatives. Run an analysis on the local and national reality regarding tourism,its main definition and strateges interviewing random locals to understand more the history of the city and its legends. Map out target audience (tourists and local business owners). Determine outcome measurement method and materials.

Explore Visits to local realities, rather than the stereotypical tourist sights. Map out potential "undiscovered touristic places" where tourists can be promoted or boosted. Run an assessment to determine why these places are not popular among tourists or are not put in value by the locals. Run an assessment to understand what type of educatio the community needs to start boosting sustainable tourism in the area. Plan and deliver a small local attraction campaign to promote the workshops and activities to be run in week 3 and 4.You can use mouth to mouth promotion and visit local businesses to directly invite people.

Educating the locals Workshop: Basic of photography Workshop : Marketing for beginners. Branding for l business & attraction campaigns. Workshop: Creating a strategy for your local business. Workshop:What’s sustainable tourism and how can it change my community reality?

Closing and final report Collect data from project beneficiaries (you can use surveys, interviews focus groups,etc) Analyze data to determine outcome results. Build the final project report and present it to AIESEC Members and partner representatives.