Onboarding space with partner representatives to understand the current scenario, beneficiaries and discuss about the outcome of the project

Introductory session with the beneficiaries, presentation of the volunteers and project objectives.

Run the initial assessment needed for measuring the outcome/impact of the project

Preparing the activities that will be done in the following weeks and receiving feedback from the partners and AIESEC

Create an implementation plan on how the project should unfold and determine materials to be used

Travel to nearby cities and visits to local realities, rather than the stereotypical tourist sights.

Map out the undervalued tourist attractions in the visited cities and develop comprehensive plans to enhance visibility, improve experiences, and promote sustainable tourism.

Engage with the local residents in order to gain insights into the community perspectives that go beyond the typical tourist attractions

Conduct surveys and focus groups to gather information on current tourism practices, local culture, and community needs.

Plan and deliver a small local attraction campaign to promote the workshops and activities to be run in week 3 and 4. You can use mouth to mouth promotion and visit local business to directly invite people.

Hold workshops in different regions or cities to empower local businesses and communities across multiple areas.

Workshop: Basic of photography and marketing for begginers. Branding for local business & attraction campaigns.

Workshops: Creating an strategy for your local business.

Workshop: introducing the principles of sustainable tourism, discussing its importance and benefits for local communities.

Workshop: Leveraging social media and online platforms for tourism growth

Acticity: Practical photography & content creation

Activity: Social media setup, content uploading and optimization

Encourage collaboration between local businesses and community members to create a unified tourism promotion strategy.

Develop a shared marketing toolkit that can be used to promote attractions

Plan virtual campaign to promote the places of value you map out at the begging of the project. The objective is to put those places on the map of local and international tourist.

Run a virtual campaign to promote the places of value.

Map and reach out to stakeholders that can help and/or invest on local tourism and present your main findings.

Create targeted outreach strategies for engaging with identified stakeholders, including messaging, communication methods, and potential partnership proposals.

Organize an event to celebrate the achievements of the project, recognizing participants and local businesses that have committed to sustainable tourism.

Create an action plan with the beneficiaries in order to continue the strategies created during the project

Collect data from beneficiaries (you can use surveys, interviews, focus groups, etc.)

Analyse data to determinate outcome/impact results (level of awareness of beneficiaries post-project activities).

Build final project report and presented to AIESEC members and NGO/non-profit representatives.

Closing day with beneficiaries

Debrief the impact of the project, how the beneficiaries developed, discuss about what went well and even better if and include this in the report