1.Own the lifecycle of global short-form video content (TikTok, Reels, Shorts), from audience insights and creative concepting to storyboarding, shooting, and editing. Accountable for video quality and retention rates.

2.Master the first 3-second "Hook" design to boost engagement. Customize native content aligned with the unique algorithms and user psychology of Meta, YouTube, and X to eliminate cultural friction.

3.Establish an efficient content production pipeline to maintain a high-frequency, consistent posting cadence while safeguarding the integrity of brand visual assets.

4.Act as the core creative bridge, translating tech specs and product USPs into consumer-facing benefits in alignment with product launch roadmaps and marketing nodes.

5.aintain a sharp sense of global trends, trending audio, and competitor moves. Leverage A/B testing to iteratively optimize script structures, maximizing conversion ROI.

6.Stay ahead of platform compliance policies and risk controls to secure the health of global brand accounts and mitigate shadowban risks.