Image: Consumer Behaviour Intern

Consumer Behaviour Intern

M.A.H.E.·Manipal, Karnataka, India

Global Talent

Get an international experience in a corporate environment.

English

These are the locally spoken languages that you’ll have to know.

Psychology, Marketing, Business administration

These are the backgrounds this opportunity is associated with.

Unpaid

This job opportunity is unpaid.
You'll be working at
M.A.H.E. - Company Logo

About M.A.H.E.

M.A.H.E. is a premier research institute in various disciplines and has been awarded the "institute of eminence" title. Found in 1953, M.A.H.E. has pioneered education and has been the alma mater for many successful individuals.

Role

Responsibilities

1. Review the project brief, objectives, and supporting material to understand the scope and expected outcome.

2. Carry out the main task described in the submission, including 1. consumer research study conduct surveys or interviews to understand cultural influences on consumer decision-making in india, focusing on factors like family, tradition, and social status. 2. market trend analysis track and analyze current marketing campaigns in india (digital ads, influencer marketing, retail promotions) to identify what strategies resonate most with indian consumers. 3. psychological profiling of consumers develop consumer personas based on psychological traits such as motivation, perception, and attitude, and link them to purchasing behavior in different sectors (e.g., food, fashion, tech). 4. cross-cultural comparison project compare consumer behavior in india with another country, highlighting differences in psychological drivers, marketing effectiveness, and cultural values. 5. marketing experiment design create and test small-scale marketing experiments (like a/b testing social media ads) to measure consumer responses and psychological engagement with brand messaging..

3. Develop, implement, or refine the central solution for psychology, marketing, consumer behaviour, whether that involves a model, prototype, simulation, or analytical workflow.

4. Test and evaluate intermediate results, compare alternatives, and improve the approach based on performance or observations.

5. Document methods, assumptions, findings, and final results for reporting, discussion, or publication.

Working hours

Monday to Friday

9:00 am - 5:00 pm

Process

The steps involved in being selected for this opportunity.
Application process usually takes 5 days
  • STEP 1

    CV Processing
  • STEP 2

    Interview

Logistics

What you’ll be provided with during your stay

Benefits of becoming a Global Talent

Apply your skills and knowledge in a practical environment.
International Exposure - Experience working in new cultures and industries.
Our programs can help you live the leadership values: (Activating Leadership, Acting Sustainably, Striving for Excellence, Living Diversity, Enjoying Participation and Demonstrating Integrity)
Receive AIESEC Support for Selection (assistance with your application to opportunities and selection process).
Depending on the opportunity, you will receive either a salary to cover your costs or be provided with accommodation for the duration of your experience abroad.

FAQs