Consumer Behaviour Intern
Global Talent
English
Psychology, Marketing, Business administration
Unpaid
About M.A.H.E.
Role
1. Review the project brief, objectives, and supporting material to understand the scope and expected outcome.
2. Carry out the main task described in the submission, including 1. consumer research study conduct surveys or interviews to understand cultural influences on consumer decision-making in india, focusing on factors like family, tradition, and social status. 2. market trend analysis track and analyze current marketing campaigns in india (digital ads, influencer marketing, retail promotions) to identify what strategies resonate most with indian consumers. 3. psychological profiling of consumers develop consumer personas based on psychological traits such as motivation, perception, and attitude, and link them to purchasing behavior in different sectors (e.g., food, fashion, tech). 4. cross-cultural comparison project compare consumer behavior in india with another country, highlighting differences in psychological drivers, marketing effectiveness, and cultural values. 5. marketing experiment design create and test small-scale marketing experiments (like a/b testing social media ads) to measure consumer responses and psychological engagement with brand messaging..
3. Develop, implement, or refine the central solution for psychology, marketing, consumer behaviour, whether that involves a model, prototype, simulation, or analytical workflow.
4. Test and evaluate intermediate results, compare alternatives, and improve the approach based on performance or observations.
5. Document methods, assumptions, findings, and final results for reporting, discussion, or publication.
Working hours
Monday to Friday
9:00 am - 5:00 pm
Process
STEP 1
CV ProcessingSTEP 2
Interview