We are seeking a versatile Web Developer to manage and advance our web presence across WordPress and Shopify. You will be responsible for technical enhancements, plugin/app management, and ensuring both platforms are optimized for SEO rankings and GA4 tracking. Core Responsibilities: - Platform Management: Develop and maintain sites on both WordPress (PHP/Themes) and Shopify (Liquid/Apps). - Web Advancements: Build custom features, API integrations, and advanced layouts to improve the user journey and conversion rates. - SEO & Ranking: Implement technical SEO (Schema, site speed, sitemaps) to boost search engine visibility and maintain high Core Web Vitals. - Analytics (GA4): Confi gure and manage Google Analytics 4 across both platforms to ensure accurate data fl ow and conversion tracking. - E-commerce Optimization: Manage plugin/app ecosystems, ensuring third-party tools don't confl ict or slow down the checkout experience. Technical Essentials - Languages: PHP, Liquid (Shopify), HTML5, CSS3, and JavaScript. - SEO & Data: Mastery of Google Search Console, SEO plugins/apps, and GA4. - Performance: Expert-level knowledge of site optimization, caching, and mobile-fi rst responsiveness. - Troubleshooting: Ability to debug code confl icts on both WordPress and Shopify environments. Pro-Tip for This Hire Since WordPress and Shopify use different languages (PHP vs. Liquid), make sure to ask candidates if they are comfortable coding custom Shopify sections from scratch or if they only rely on drag-and-drop builders.