The trainee will be engaged in analytical, strategic, and creative tasks related to social media communication, with a focus on LinkedIn and, where relevant, Meta platforms (Instagram / Facebook).

The scope includes the following core areas:

--Social Media & Communication Analysis

-Analysis of existing social media profiles and owned communication channels of: Media Culture, One selected Media Culture client

-Competitive analysis of relevant competitors social media presence and positioning

-Identification of: Communication patterns and best practices

Content formats and engagement drivers, Visual and tone-of-voice trends relevant to the sector

--Short-Term Social Media Strategy Development

-Development of short-term social media communication strategies based on: Trend analysis, Competitive benchmarking, Business and communication needs of Media Culture, Specific objectives of the selected client

-Definition of: Key messages and content pillars, Recommended formats and posting logic, Platform-specific approach (LinkedIn / Met)

--Concept Development & Implementation

-Conceptualization of social media communication themes and narratives

-Creation and implementation of short-term content plans

-Active contribution to execution, including: Copywriting for social media posts (English preferred; Serbian is a plus), Basic visual design for posts (Canva or similar tools)

-Support in publishing and optimizing content on LinkedIn and, when relevant, Meta platforms

---The trainee is expected to contribute to the following outputs:

-Analytical summaries of social media presence and competitors

-Short-term social media strategies for: Media Culture, One Media Culture client

-Content concepts and draft content plans

-Written social media copy and basic visual assets for selected posts

-Practical implementation of agreed short-term strategies

All deliverables will be reviewed, refined, and approved by Media Culture before publicati