1. Market Research & Strategy

• Analyze Market      Conditions: Collect and evaluate data on competitors, consumers, and market      conditions to validate product demand, pricing, and ideal customer      personas.
• Trend      Forecasting: Monitor and predict sales and marketing trends; research industry      innovations and tools to ensure the company remains competitive.
• Data Collection      Design: Develop and evaluate methods for collecting data, including opinion      polls, questionnaires, and surveys.
• Strategic      Collaboration: Collaborate with internal departments to establish campaign      objectives, identify problems, and suggest new ways to promote company      offerings.

2. Content Creation & Social Media Management

• Content      Production: Write, review, edit, and update content for company websites,      blogs, and marketing materials.
• Social Media      Execution: Brainstorm and create engaging social media posts; use platforms to      engage consumers and respond to questions or complaints.
• SEO      Implementation: Utilize Search Engine Optimization (SEO) methods and keywords to      increase site traffic and update posts for maximum visibility.
• Creative      Support: Assist the creative team with the design of promotional materials      and contextualize research findings into narrative formats.

3. Analytics & Reporting

• Performance      Measurement: Measure the effectiveness of marketing strategies, social media      engagement, and website metrics.
• Data Analysis: Analyze      collected data using statistical software to gauge campaign success and      ROI.
• Reporting: Convert      complex data and findings into understandable tables, written reports,      graphs, and presentations for management and clients.

Required Skills & Competencies

Technical Skills:

• Digital      Marketing: Proficiency in Social Media Management, Content Strategy, and SEO.
• Research &      Analysis: Strong capability in Market Research, Data Analysis, and the use of      Statistical Software.
• Content      Development: Excellent Writing and Editing abilities; experience with content      management systems.

Soft Skills:

• Critical      Thinking: Ability to interpret data and apply it to creative strategy.
• Communication: Strong verbal      and presentation skills for client servicing and internal collaboration.
• Management: Effective Time      Management and the ability to handle pressure in a deadline-driven      environment.