Cross-Cultural Exchange and Presentation

• Give a presentation on the participants home country and culture.

Understanding Japanese Culture and Society

• Join company study tours focused on Japanese culture and social issues.

Market Research and Competitive Analysis

• Conduct market research by defining target markets, analyzing consumer needs, evaluating competitors, and estimating market size and consumer behavior for Yuwakiya Soy Sauce Company.
• Collect and analyze data on products, customers, competitors, and market trends using SWOT analysis.

Strategic Planning and Business Framework Application

• Propose new strategic ideas for the company, with the understanding that any outputs created during the internship will not be used for commercial or sales purposes.
• Develop strategic plans using business frameworks (STP, 4P, Ansoff Matrix).

Reporting and Research Output

• Create comprehensive reports based on study tours, market structure analysis, consumer analysis, hypothesis building, and strategic proposals including an unmanned store strategy.

Presentation and Academic Participation

• Deliver the final presentation by integrating the overall learnings from the program, followed by feedback, discussions, and a final reflection.
• Participate in academic seminars hosted by AIESEC at Ritsumeikan Asia Pacific University, inviting university professors to deepen knowledge in specialized fields.