Understanding of general marketing, company overviews and products

The participant will learn about the company’s background, products, target customers, and call center operations, including current issues, through direct explanations from employees. They will also gain insights into Japan’s business environment and intercultural perspectives. From a marketing standpoint, they will study the planning process, sales performance, and usage trends, while independently researching market research methods and marketing strategies through academic resources and the internet. Finally, they will receive feedback and guidance from employees on questions and research methods, deepening their understanding of both marketing and the company’s practices.

Identifying and understanding corporate challenges

The participant will observe actual call center operations, particularly in the DX Promotion Department, and work with employees to identify areas for improvement. They will then prepare a report summarizing their findings to deepen their understanding of improvement methods and challenges in call center management.

Research and market analysis of corporate products

The participant will investigate how the company’s products are sold and, based on their own research and explanations from employees, conduct market analysis by comparing Japan with their home country. They will analyze target segments and age groups from multiple perspectives, including history, culture, customs, and consumer trends.

Presentation and feedback

The participant will present the insights gained from reports summarizing the company’s challenges to employees. They will receive feedback on their reporting approach and any gaps in understanding, and through discussions with employees, they will further deepen their learning.

Research advice and market analysis feedback

The participant will receive feedback and guidance from employees on any aspects of the companys products that were unclear, as well as on more efficient research methods and alternative analytical perspectives. They will also compare their market analysis with previous analyses conducted by the company and receive feedback on the accuracy and quality of their work.

Organizing what was learned through the training and future developments

The participant will reflect on their efforts and learning throughout the internship, both during and outside of program hours, and summarize their insights and future applications in a report. They will present their overall learnings, impressions, and plans for applying their knowledge to employees and the host organization, receiving feedback to deepen their understanding. Based on this feedback, the participant  will review and refine their market analysis, further enhancing the quality and sophistication of their work.

Furthermore, by participating in an academic seminar, they will be able to summarize their training and relate it to their major.