Company and Industry Understanding

• The internship begins with an orientation to understand Quartet Communications' business and the roles of employees.
• The intern will learn about Japanese corporate culture and the web advertising industry.

Cultural Presentation and Foundational Knowledge

• The intern will prepare and deliver a presentation introducing their home country's culture to employees.
• Simultaneously, they will study for Google Ads certifications to gain fundamental knowledge of web advertising.

India Market Research and Analysis

• The core of the internship involves conducting detailed market research on the web advertising market in India.
• The research findings will be analyzed and compiled into a report.

Interim Report and Feedback

• Based on the research findings, the intern will give a presentation to employees at an interim briefing.
• Feedback from employees will be used to further refine the report.

Ad Idea Generation and Final Report Creation

• A creative exercise will be conducted to brainstorm web advertising ideas tailored for the Indian market.
• The internship concludes with the creation of a final report summarizing all knowledge and experiences gained.

Academic Seminar Participation

• The intern will participate in an academic seminar related to web advertising to deepen their professional knowledge.