Influencer Strategy Development:

• Develop and execute tailored influencer strategies for each W15 property based on property USPs, target personas, and campaign goals.

Sourcing & Vetting:

• Identify, research, and build a pipeline of high-impact influencers and content creators (both local and international) that align with the brand's tone, image, and audience.

Outreach & Partnerships:

• Initiate and manage outreach to influencers, pitch collaboration concepts, and negotiate deliverables, timelines, and usage rights.

Campaign Management:

• Coordinate all logistics around influencer visits including bookings, itineraries, and onsite experiences to ensure brand-aligned storytelling.

Content Oversight:

• Work closely with influencers to ensure content produced is on-brand and adheres to agreed-upon guidelines and KPIs.

Analytics & Reporting:

• Monitor performance of influencer campaigns using engagement metrics, reach, and ROI - and provide post-campaign reports with actionable insights

Cross-Team Collaboration

• Coordinate with digital, PR, and property-level marketing teams to allign influencer efforts with broader campaign objectives and brand narratives