Month a Social Media Planner and Content Creator (using CapCut, Canva, YouTube Studio, Veed)

during a two-month engagement with your medical tourism company. The focus is on strategic planning,

consistent content output, initial audience engagement, and early indications of traffic generation.

I. Social Media Strategy & Planning

1. Content Calendar Development & Adherence:

Goal: Develop and maintain a comprehensive 2-month content calendar. Adhere to 90%+ of planned

posts.

Measurement: Review of calendar; tracking actual posts vs. planned.

2. Trend & Niche Research:

Goal: Identify and integrate X trending topics/formats relevant to medical tourism into content.

Measurement: Documentation of trends and their application in published content.

II. Content Creation & Quality

These KPIs assess the volume, visual quality, and brand alignment of the created assets.

1. Volume of Published Content:

Goal: Produce and publish X short-form videos (e.g., 15-30 per month for Reels/TikT ok/Shorts) and Y

static/carousel posts (e.g., 10-15 per month for Facebook/Instagram/LinkedIn).

Measurement: Count of unique, approved, and published posts.

2. Brand Consistency & Visual Appeal:

Goal: All content adheres to brand guidelines and demonstrates high visual quality and professional

editing.

Measurement: Qualitative review by marketing manager/stakeholders.

3. Platform-Specific Optimization:

Goal: Ensure content is optimized for each platform's best practices (e.g., strong hooks, CTAs, relevant

hashtags).

Measurement: Content review against platform best practices.

III. Social Media Performance & Audience Growth

These KPIs measure the immediate impact of content on audience engagement and reach.

1. Average Engagement Rate:

Goal: Achieve an average engagement rate of X% across primary platforms (e.g., 3-5% for

Instagram/Facebook, 8-10% for TikT ok).

Measurement: Platform analytics (likes, comments, shares, saves divided by reach/followers).

2. Reach & Impressions Growth:

Goal: Increase overall reach and impressions for social media content by Y% (e.g., +15-20%).

Measurement: Platform analytics.

3. Video View-Through Rate (VTR) / Watch Time:

Goal: Achieve an average VTR of Z% (e.g., 30-50% for short-form, 20-30% for long-form) for videos.

Measurement: Platform video analytics.

4. Follower/Subscriber Growth:

Goal: Achieve an average follower/subscriber growth rate of A% across key platforms (e.g., +5-10%).

Measurement: Platform analytics.

IV. Traffic & Lead Generation

These KPIs track how social media efforts translate into direct business value.

1. Website Traffic from Social Media:

Goal: Increase website sessions originating from social media by B% (e.g., +10-15%).

Measurement: Google Analytics (Acquisition > All Traffic > Channels > Social).

2. Social Media Driven Leads/Inquiries:

Goal: Generate C number of direct leads/inquiries (e.g., form submissions, direct messages, WhatsApp

clicks) clearly attributable to social media.

Measurement: Google Analytics (Goals/Conversions tracking, UTM tagging).

V. Reporting & Analysis

1. Regular Performance Reports:

Goal: Submit concise weekly or bi-weekly reports summarizing content performance, engagement

trends, and progress towards KPIs, including insights and recommendations.

Measurement: Timely submission and clarity of reports.