ONE POST ......Graphic Designer / Video Editor: 2-Month KPIs

This document outlines key performance indicators (KPIs) to measure the effectiveness of a Graphic

Designer/Video Editor specializing in CapCut and Adobe Premiere during a two-month engagement. The

focus is on tangible output, visual quality, and the initial impact of creative assets for your medical

tourism company.

I. Content Production & Quality

These KPIs measure the volume and visual excellence of the creative assets produced.

1. Video Assets Produced (Short-Form):

Goal: Produce 10-15 short-form videos (15-60 seconds, ideal for Reels, TikT ok, YouTube Shorts) ready

for publication.

Measurement: Count of approved, finalized video files.

2. Long-Form Video Edits/Optimizations:

Goal: Edit or optimize 3-5 longer videos (2-5 minutes, for YouTube, Facebook, website

testimonials/explainers).

Measurement: Count of approved, finalized video files.

3. Static Graphic Assets Produced:

Goal: Create 15-20 static graphics (e.g., social media posts, website banners, carousel slides,

infographics).

Measurement: Count of approved, finalized image files.

4. Visual Quality & Brand Adherence:

Goal: All assets consistently meet established brand guidelines (colors, fonts, logos) and demonstrate

high visual appeal and professional editing.

Measurement: Qualitative review by marketing manager/stakeholders.

II. Efficiency & Workflow

These KPIs assess the designer's ability to manage tasks and collaborate effectively within the

timeframe.

1. Project Completion Rate:

Goal: Complete 90%+ of assigned design and video editing tasks within agreed deadlines.

Measurement: Track assigned vs. completed tasks on time.

2. Revision Cycles per Asset:

Goal: Maintain an average of 2 or fewer revision cycles per asset before final approval.

Measurement: Track iterations required for each project.

3. File Management & Organization:

Goal: All project files (source files, assets, exports) are organized logically and consistently within

designated shared platforms.

Measurement: Periodic review of file structure and accessibility.

III. Performance & Impact (Collaborative KPIs)

These KPIs gauge the impact of the creative assets, requiring collaboration with the marketing/social

media team.

1. Engagement Rate on Social Media:

Goal: Achieve an average engagement rate of 3-5% on social media posts featuring the designer's

videos/graphics.

Measurement: Social media platform analytics (likes, comments, shares, saves per post, divided by

reach/followers).

2. Video View-Through Rate (VTR) / Watch Time:

Goal: Achieve an average VTR of 30-50% for short-form and 20-30% for long-form videos produced.

Measurement: Social media platform video analytics / YouTube Analytics.

3. Website Conversion Rate:

Goal: Pages updated with new videos/graphics show a measurable increase in relevant conversion

actions (e.g., form submissions, WhatsApp clicks).

Measurement: Google Analytics (requires tracking specific goals/conversions).