2 POSTS.....SEO Content Creator & Google Analytics: 2-Month KPIs

This document outlines key performance indicators (KPIs) to measure the effectiveness of an SEO

Content Creator and Google Analytics specialist during a two-month engagement. The focus is on

immediate impact, content quality, and early signs of organic growth for your medical tourism company.

1. Content Creation & SEO Performance

These KPis measure the output and Initial SEO effectiveness of the content created.

1. Published High-Quality Content:

Goal: Publish a specific number of new blog posts/articles, optimized service pages, and FAQ sections

 Ke.g, 8-10 blog posts, 2-3 service page optimizations, 1-2 new FAQ sections).

Measurement: Count of completed pleces meeting predefined quality and SEO checklists.

2. Keyword Ranking Improvement:

Goal: Achleve a Google Top 20 ranking for a target number of new, relevant keywords (e.g., 5-10

keywords).

Measurement: Track via Google Search Console or a dedicated keyword tracking tool.

3. Organic Visibility (Impressions):

Goal: Increase overall organic Impressions for targeted keywords by a set percentage (e.g., 15-20%).

Measurement: Google Search Console > Performance > Total Impressions.

4. On-Page SEO Score & Readability:

Goal: Ensure newly created/optimized content achieves an "Excellent" or high score (e.g., 80%+) using an

SEO optimization tool (e.g. Yoast, Rank Math).

Measurement: Tool-based scores and manual revlew.

il. Google Analytics Performance

These KPis focus on the Impact of content efforts on organic traffic and user engagement, as seen in

Google Analytics.

1. Organic Search Traffic Growth:

Goal: Achieve a X% Increase in overall organic users and sessions to the website.

Goal: Am for a Y% Increase In organic traffic specifically to new/optimized content pages.

Measurement: Google Analytics (Acquisition > Al Traffic > Channels > Organic Search).

2. Organic Search Bounce Rate:

Goal: Decrease the average bounce rate for organic landing pages by X% or maintain it below a target

percentage (e.g, <60%).

Measurement: Google Analytics (Behavior > Site Content > Landing Pages, segmented by Organic

Search).

3. Average Time on Page (Organic Users):

Goal: Increase the average time on page for users arriving via organic search by X% (e.g.. +10%).

Measurement: Google Analytics (Behavior > Site Content > Al Pages, segmented by Organic Search).

IlI. Lead Generation & Conversion

These Pis directly link content and SEO efforts to business outcomes for your medical tourism services.

1. Organic Search Lead Volume:

Goal: Generate a specific number of new leads/inquiries (e.g., form submissions, direct calls, WhatsApp

clicks) directly from organic search traffic (e.g. 5-10 qualifed leads).

Measurement: Google Analytics (Goals/Conversions tracking, ensuring proper setup).

2. Organic Search Conversion Rate:

Goal: Improve the conversion rate from organic search traffic by X% (e.g, +0.5%).

Measurement: Google Analytics (Conversions > Goals > Overview, segmented by Organic Search).

V. Reporting & Analysis

1. Regular Performance Reports:

Goal: Submit concise weekly or bi-weekly reports detailing content progress, keyword ranking changes,

and initial Google Analytics trends for organic traffic.

Measurement: Timely submission and clarity of reports.