Business Developer & Account Manager: 2-Month KPIs

The role focuses on establishing affiliate partnershlps, executing direct outreach campaigns (Email, SMS,

WhatsApp), and generating initial leads for your medical tourism company.

1. Affiliate Program Initiation & B2B Outreach

These KPis track the progress in building and initlating your affiliate network.

Measurement: SMS platform analytics.

4. WhatsApp Campaign Engagement:

Goal: Achieve an average Response Rate of 10% + for WhatsApp outreach.

Measurement: WhatsApp Business AP| analytics or manual tracking.

I . Lead Generation & Conversion (Early Indicators)

These KPis measure the immediate impact on lead generation.

1. Qualified Leads from Affiliates:

Goal: Generate 3-5 qualified leads directly referred by newly onboarded affiliates.

Measurement: Tracking system for affiliate-referred leads.

2. Qualified Leads from Direct Campaigns:

Goal: Generate 5-10 qualified leads directly from email, SMS, or WhatsApp campaigns.

Measurement: CRM/tracking system for campaign-attributed leads.

3. Initial Consultations Booked:

Goal: Facilitate the booking of 5-8 initial virtual consultations for generated leads.

Measurement: Confirmation of booked consultations.

V. Reporting & Analysis

1. Weekly Progress Reports:

Goal: Submit concise weekly reports detaling outreach activities, campaign performance, lead

generation progress, and identified challenges/opportunities.

Measurement: Timely submission and quality of reports.

1. Potential Affiliate Identification:

Goal: Identify and qualify 50-70 potential affiliate partners (e.g., travel agencies, health facilitators,

bloggers).

Measurement: Number of qualified prospects added to CRM.

2. Initial B2B Zoom Calls Conducted:

Goal: Conduct 20-30 initial introductory Zoom meetings with potential affiliates.

Measurement: Count of completed Zoom meetings.

3. Affiliate Agreements Initiated/Signed:

Goal: Successfully secure 5-10 signed affiliate agreements/partnerships.

Measurement: Number of signed contracts.

4. Affiliate Program Structure Development:

 Goal: Develop a clear, documented affiliate program structure (e.g., commission tiers, onboarding

process, resource kit).

Measurement: Completion of documented framework.

M1. Campaign Management & Execution (Email, SMS, WhatsApp)

These KPis assess the volume and initial performance of direct outreach campaigns.

1. Number of Campalgns Launched:

Goal: Launch 4-6 Email, 2-3 SMS, and 2-3 WhatsApp campaigns targeting partners or direct leads.

Measurement: Count of unique campaigns deployed.

2. Email Campaign Performance:

Goal: Achieve average Open Rate of 20%+ and Click-Through Rate (CTR) of 2-3%+.

Measurement: Email marketing platform analytics.

3. SMS Campaign Performance:

Goal: Achieve average Delivery Rate of 90%+ and CTR of 5% + (if links are used).