• Main activities: Digital Strategy Development: Develop and implement comprehensive online marketing strategies to increase brand awareness and drive traffic to our website.
• Content Creation: Create engaging and informative content for various digital channels, including blogs, social media, email newsletters, and websites.
• SEO Optimization: Conduct keyword research and implement SEO best practices to improve organic search rankings and drive traffic.
• PPC Management: Manage and optimize pay-per-click (PPC) campaigns on platforms such as Google Ads and social media to maximize ROI.
• Social Media Management: Develop and execute social media strategies to enhance brand presence and engage with target audiences across various platforms.
• Email Marketing: Design and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Analytics and Reporting: Monitor and analyze website and campaign performance using tools like Google Analytics; generate reports to assess the effectiveness of marketing efforts.
• Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences to inform marketing strategies.
• Collaboration: Work closely with the sales team and other departments to align marketing strategies with business objectives.

*Requirements:*

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in online marketing or digital marketing
• Strong understanding of SEO, PPC, social media, and email marketing.
• Proficient in digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of marketing automation software (e.g., HubSpot, Mailchimp).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with HTML and web development is a plus.