Onboarding space with NGO and/or community representatives. ● Run an analysis on the local and national reality regarding tourism, its main deficiencies and strenges. ● Interviewing random localsto understand more the history of the city and itslegends. ● Map out target audience (tourists and local business owners). ● Determine outcome measurement method and materials.

● Visitsto local realities, rather than the stereotypical tourist sights. ● Map out potential "undiscovered touristic places" where tourists can be promoted or boosted. ● Run an assessment to determine why these places are not popular among tourists or are not put in value by the locals. ● Run an assessment to understand what type of education the community needsto start boosting sustainable tourism in the area. ● Plan and deliver a small local attraction campaign to promote the workshops and activitiesto be run in week 3 and 4. You can use mouth to mouth promotion and visit local businessesto directly invite people.

● Workshop: Basic of photography. ● Workshop: Marketing for beginners. Branding for local business & attraction campaigns. ● Workshops: Creating a strategy for your local business. ● Workshop: What issustainable tourism and how can it change my community reality?

● Collect data from project beneficiaries(you can use surveys, interviews, focus groups, etc.) ● Analyze data to determinate outcome results. ● Build the final project report and present it to AIESEC members and partner representatives.